POP SMOKE
MEET THE WOO 2 DELUXE LP RECORD
CLIENT: POP SMOKE, VICTOR VICTOR WORLDWIDE, REPUBLIC RECORDS
ROLE: PACKAGING DESIGNER
Meet The Woo 2 was the full length follow up album to the Brooklyn drill rapper’s underground hit mixtape Meet The Woo. The minimalist layout of the package design highlighted the mysterious aura surrounding Pop Smoke, whom prior to this release was incarcerated under federal grand theft auto charges, adding to his now legendary street credibility. Meet The Woo 2 debuted at Pop Smoke’s highest ever charting position at 7 on the US Billboard 200, garnering critical acclaim from blogs HipHopDX, Exclaim!, NME, and Pitchfork.
FRONT COVER AND SIDE A + B LABELSBACK COVER
JACKET GATEFOLD
POP SMOKE
DIOR/WELCOME TO THE PARTY 7” RECORD
CLIENT: POP SMOKE, VICTOR VICTOR WORLDWIDE, REPUBLIC RECORDS
ROLE: PACKAGING DESIGNER
“Dior” was the second and largest single off of Meet The Woo 2, being nominated for the Best Rap Performance category at the 63rd GRAMMY® awards. The split single package was created to clearly differentiate each track with visual textures inspired by Pop’s gritty vocals, unified by typographic lockup theme throughout.”Dior” is certified platinum by the Recording Industry Association of America and double platinum recording by the British Phonographic Industry.
FRONT COVER AND SIDE A LABELBACK COVER AND SIDE B LABEL
MEMORIAL MURAL
CLIENT: AUDREY “MOM SMOKE” JACKSON, VICTOR VICTOR WORLDWIDE, REPUBLIC RECORDS
ROLE: GRAPHIC DESIGNER
Unfortunately, the world lost the artist Bashar “Pop Smoke” Jackson on February 19th, 2020. In commemoration of artist Bashar “Pop Smoke” Jackson, UMG partnered with Audrey “Mom Smoke” Jackson to raise a memorial mural in the family’s home neighborhood of Canarsie Brooklyn. Pop Smoke’s creative legacy and glowing smile looms large on the brick wall, inspiring the next generation of Canarsie artists to “shoot for the stars, aim for the moon.”
ORIGINAL DESIGNED MOCKUP