DROVA ARTISANAL VODKA

ART DIRECTION: PAUL SHERIFF     PHOTOGRAPHY:AUSTEN MICHAEL HART

Drova artisanal vodka is an upscale liquor packaging with utility and aesthetic in mind. Inspired by my Mother’s heritage, the name Drova comes from the Russian word for firewood playing on the “firewater” moniker of the liquor itself. The carrier is created to embody the purpose and visual iconography of firewood while utilizing recycled cardboard material that is functional, cost effective, and also a survival kit. The included branded matches and wooden coaster become the tinder for the fire and the start for your next get away to the great outdoors.

This project was selected by the University of Quebec in Montreal to be published in Packplay 2, an international competition on sustainable packaging design.