BURNING MAN REBRAND

ART DIRECTION: PAUL SHERIFF     PHOTOGRAPHY:AUSTEN MICHAEL HART

In this assignment I was tasked to create a rebrand of The Burning Man music festival. I was inspired by the beautifully arid background of the location and the energetic vitality of the gathering and I created the color palette of this identity to convey that. The main mark is graphic interpretation of the festival setup while incorporating the titular element of fire. The typography is made to replicate the From the baseball cap, messenger bag, and bandana/ schedule poster everything was created with utility in mind. I screen printed the
t shirt and built a pin set to offer an artistic outlet to fully submerge the attending audience in the Burning Man experience.